Chasing STRONG is The Way!

Skinny culture is getting loud again. Subtle at first. Then everywhere it seems. “Eat less.” “Shrink yourself.” “Tone without bulk.” “Be smaller by summer.” And I want to pause right here and say this clearly:

Strong. Optimized. Well-fed. Will always beat Skinny. Small. Shrinking.
For your body, brain, mood, longevity. Forever!

For decades, women were taught that health looked like:

  • Fewer calories

  • Smaller portions

  • Less muscle

  • Lower body weight at all costs

But no one told us what really starts to happen internally when we follow BS messaging like this!

The body you starve doesn’t feel safe.
The brain you under-fuel can’t thrive.
The woman who is constantly shrinking is not a woman who feels powerful, confident or energized.

And we’re seeing the fallout everywhere in the women’s health space. After decades of messaging that has been leading us down the wrong path - women are n ow walking around low on energy, with debilitating anxiety, low mood, brain fog, poor sleep, hormonal chaos and weight that becomes harder to lose!

So why am I so passionate about helping women chase strong and well-fed?
Because when women shift their focus from getting smaller to getting stronger, something remarkable happens.

Not just physically—but mentally and emotionally too. Here’s what research consistently shows when women prioritize muscle, nourishment and strength:

Brain & Mood Benefits

  • Strength training increases neurotransmitters like dopamine and serotonin - which support motivation, mood and emotional resilience

  • Resistance training is associated with lower rates of anxiety and depression!

  • Muscle helps improve insulin sensitivity, which in turn stabilizes blood sugar and reduces mood swings and irritability!

Cognitive & Confidence Shifts

  • Increased muscle mass improves brain-derived neurotrophic factor (BDNF), a protein linked to learning, memory and mental clarity.

  • Women who lift consistently report higher self-confidence and body trust, regardless of weight changes!

Physical & Longevity Benefits

  • Muscle is metabolically active tissue, which means it improves metabolism, how well hormones can function and overall glucose control.

  • Higher muscle mass is strongly linked to reduced all-cause mortality as we age.

  • Strength protects joints, bones, posture and independence long-term!


So in a nutshell - this isn’t at all about vanity. Sure - who doesn’t enjoy looking toned and in shape? BUT - this is also about capacity and the ability to live fully, think clearly and feel good in your body and brain for the long haul of your life.

And guess what ONE radical - and healing - thing you can do to help yourself chase strong, build muscle and live a more energized life? EAT MORE.

Not mindlessly.
Not emotionally.
But intentionally.

With enough protein to rebuild tissue. Adequate carbohydrates to fuel the brain. And the proper amount of fats to support hormones. Because When women stop under-fueling:

  • Energy improves!

  • Cravings calm down!

  • Sleep gets so much better!

  • Hormones stabilize!

  • Training actually works!

Let this be the year you stop listening to any of the nonsense about needing to shrink yourself. And instead - start chasing the most strongest, most steady, most fueled, most happy, most energized version of YOU!

A body that feels safe, capable and powerful! Because the strongest version of you?
She’s not just Healthier. She’s Calmer. Clearer. At Peace. And More Resilient. Go get her!

Erin Trier